bunn (bunn) wrote,
bunn
bunn

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The joy of the Westcountry

I am running an advert for reconditioned Agas. Specifically, I am running 2 adverts, with very similar wording.

One ad includes the line : "Lovingly refurbished in Devon"

The other is otherwise identical, but replaces that line with the rather more clinical: "Refurbished by specialists"

The first ad has a respectable clickthrough rate of 3.55%, but the second has a woeful rate of just 0.89% (ie, only a very tiny percentage of people who had that ad displayed in their search results decided to click on it).

I cannot tell accurately where searchers come from (see previous post about geographical inexactitude of online systems) but I don't *think* they are all from Devon. Google thinks most of them are from London. So unless Google is totally screwed on geographic sensing (which is possible) for some reason far more people like their cookers to be 'Lovingly refurbished in Devon'.

I expected the first line to do better as it feels 'warmer', but such a margin is quite striking.
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  • 10 comments

  • Urgh

    That feeling when you've removed 9999 rusty flat-head screws (because of course they are flat-head, so harder to get a grip on) and you prod the…

  • Frost, loot and New Year

    It is very cold! On New Year's Eve, it was snowing as I went out to walk the dogs, though the land down below was clear and green, and the sun…

  • Am extremely cosy.

    The house is full of food and sleepy hounds and dozing cats. We have eaten way too much, and I'm still gently nibbling on a lump of chestnut and…