I was reading a 'success story' article today about someone using Google Adsense to successfully monetise content, and it occurs to me that rather than stick all these bloody paywalls everywhere and make it next to impossible to get through the sodding things, it might be a better thing for everyone involved if they just bunged them up - past a certain date in the past maybe - as freeware on cheap hosting, and ran a really good properly structured set of ad campaigns against them.
Is it over-suspicious to suspect that universities wouldn't like this as it might mean people actually learning stuff and drawing conclusions without their expensive mediation...? Or is is just OMG, advertising! That's like... TRADE! OH THE HORROR!!! We'll be knighting the grandchildren of mill-owners next and then where will we be?