September 9th, 2010

No whining

'Instant' search? Fun and pretty - but not really a game changer.
  OR to try it.

Google now pulls up not just search suggestions as you type, but results for those suggestions as well.   So if you type in 'kittens' (I like to do that, as I need regular doses of kittens during the day) and I type it r-e-a-l-l-y s-l-o-w-l-y  - because I can type the word 'kittens' and hit 'enter'  faster than Google's Ajax can pull out and display results - what happens?

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Only when I finish typing my search and hit Enter do I actually get the Image Search for Kittens that I crave.

Possibly, Google will learn over time that I like kittens.  Maybe in a few weeks time, I will get the kittens I seek right off the bat from typing the letter 'k'.   That would be nice, and yes, it would mean that someone else doing the same search would see different things, but then they probably did before. Personalised search has been around for a while now.

But the point that the BBC and apparently not a few bloggers are missing here, is that I'm still looking for kittens.   The fact that Google are displaying other stuff that also begins with 'k' doesn't mean I am distracted and suddenly decide to book a flight to Antwerp.  The KLM website may come up when I type 'K' but it's not a useful advert - it's meaningless noise in the context of my search for kittens.
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