Am simply awed by the sheer spread of the 'compare the meerkat / compare the market' advertising campaign. They must barely need to pay for ads any more, just enough to keep things rolling and the character at the front of mind, keep people saying 'Simples' and associating meerkats with insurance. The other comparison websites must be steaming at the ears.
I like to imagine the staff of the agency that came up with this one. I imagine them giggling maniacally and rolling on their backs in a giant pile of money. It's nice to see a job done well.