We're thinking of doing a special promotion campaign aimed at converting the
This is difficult. People who already have pets are proven soft touches and can often be convinced to add another one. But people without pets - ah. They are a mystery to us. Where do they go? Why do they not already have pets? How do we talk them out of buying a puppy from the local paper*?
Now admittedly most of them will not have pets because they can't for some reason or just don't want to, which is fair enough. But somewhere, there must be a pool of prospective dog owners that don't have dogs. There is no point advertising, as we normally do, in pet shops and vets and so on, because why would they be in there?
So I'm thinking, libraries, supermarkets, post offices? Schools maybe? Any cunning ideas out there from non-petowning people?
* like the lovely colleague of philmophlegm's who was telling us all about her bulldog, how she had bought it relatively cheaply as a pup, but it had proved to have an amazing list of incredibly expensive ailments that ate up all her bonuses for years.